Creative Routes, launched by Elevator Arts in 2024 with funding from the National Lottery through Arts Council England, is a strategic initiative aimed at enhancing the organisation’s capacity, refining methodologies and developing marketing strategies to better serve the Essex youth arts sector. 

I designed brand identities for the three strands of the programme, Creative Exchange, Creative Minds & Creative Routes, promoting, inclusivity, diversity, and community engagement within the youth arts sector.

Tone of Voice: Inspiring, inclusive, and professional, reflecting the program’s values of creativity, diversity, and community engagement. It should feel welcoming and forward-thinking, emphasising the impact of design in fostering inclusivity and youth participation in the arts.

CREATIVE ROUTES

Image shows a logo in green and black for creative routes
Brand guidelines document featuring tone of voice, logo examples, color palette with hex codes, and typography recommendations.
Image shows a logo in yellow and black for creative exchange
Image shows a logo in pink and black for creative minds
Two smartphones displaying promotional posters for "Creative Exchange," an event for drama facilitators. The left screen shows a person's profile with text promoting skills sharing and networking. The right screen lists event dates and locations in Southend and Basildon, supported by Arts Council England.

Social Media

Promotional mockup for "Creative Routes" featuring three mobile screens displaying a free three-day course advertisement, text placeholders with lorem ipsum, and images of people in educational settings. Background is teal.

eDM