The Australian Netball Diamonds are the national team and a global powerhouse in netball, known for their skill, speed, and success on the world stage, including multiple World Cup and Commonwealth Games titles.

As Head of Digital and Creative at Netball Australia, I played a key role in the brand refresh of the Australian Netball Diamonds and in driving the digital transformation of the sport nationwide. My responsibilities included designing and art directing event branding and programmes, producing video advertisements, and collaborating with Telstra on the UI design of the Netball Live app.