Netball plays a vital role in enriching and connecting communities, while empowering women and girls to thrive. As Head of Creative and Digital at Netball Australia, I led the organisation through a comprehensive brand refresh, including the rationalisation of multiple netball brands and the digital transformation of the sport across the country. My responsibilities also included the design of Annual Reports, branded PowerPoint templates, and corporate stationery, ensuring a cohesive and professional visual identity across all touchpoints.

Look and Feel: Fast and tactical. The graphics used in corporate material uses a sub-graphic based on the passes of the ball on court.